Cross Pens
Make You Mark Campaign
Brand campaign for the iconic American luxury writing instrument company, Cross, featuring; entrepreneur Peter Thum, musician Kate Davis, singer Cris Cab, & artist Oyama Letter.
At Cross I led a global team of designers to launch a refreshed brand identity and campaign. Work included: a new brand standards book, print advertising, campaign micro-website, rebranded consumer website, social media campaign, in-store graphics, direct mail catalogs, product catalogs and trade show booth graphics.
Credits: Branding by Graj + Gustavsen, Lifestyle Photography by Colin Hughes
Brand guidelines (pocket version)
“Make your Mark is a brand campaign that celebrates human potential and real, authentic people who are on their own pursuit of greatness. It captures moments on the journey to greatness with a core focus on the work. Beautiful, compelling imagery brings the viewer into the sceneto share in the moment, and reflect on one’s own pursuits and dreams.”
