G-Form
Marketing Collateral

G-Form makes impact protection gear for athletes that push their bodies to extremes – base jumpers, mountain bikers, snowboarders, soccer, and baseball players to name a few. They are the official protection partner for the Boston Red Sox, and have a cult-like following by the mountain biking community. 

As a senior graphic designer I was responsible for creating print, digital, and social campaigns to support marketing and sales teams. During my time at G-form I oversaw the design of a brand standards book, worked with UX designers on the redesign of the homepage, and product pages for G-Form.com, designed awards for the brand's sponsored athletes, and apparel design. 

Packaging redesign using mesh bags so that the product can be viewed, easily tried on so customers can be sure of fit, and also reusable - the drawstring allows you to keep the products in the bag and use it as storage in-between games.

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