Wayfair Professional
Brand Launch
Lead designer overseeing the launch of Wayfair Professional, Wayfair's B2B sub-brand that offers discounts to trade customers, contractors, offices, and educators. Oversaw the design for Wayfair Design Services that pairs interior designers with Wayfair customers.
Working as a hands-on design manager at Wayfair I managed a team of graphic designers, motion designers, and copywriters supporting a large marketing team all in a fast paced start-up environment.
Team Credits: Designer: Sarah Choe, Copywriters: Matt Daniele, Elena Barbera