Wayfair Professional
Brand launch

Lead designer launching of Wayfair Professional, Wayfair's B2B sub-brand that offers discounts to trade customers, contractors, offices, and educators. And the design for Wayfair Design Services, a new service that pairs interior designers with Wayfair customers. 

Working as a hands-on design manager at Wayfair I managed a team of graphic designers, motion designers, and copywriters supporting a large marketing team all in a fast paced start-up environment. I worked with a newly formed marketing team on the brand identity and guidelines for the Waiyfair Professional sub-brand. Partnering with product teams to launch and support a new website, direct to consumer teams to support monthly print mailers, digital marketing team to support campaigns across the site, emails, and social. I hired a team of designers and a copy manager who together rolled out the branding.