In late 2023 the US and EU based corporates service provider Vistra merged with an Asia based company, doubling its size to 10,000 employees. The newly formed company went through a rebrand and a newly imagined Vistra launched in early 2024.

As the Global Design Manager at Vistra I worked with the agency that completed the branding work and launched the branding globally. I led a team of designers overseeing the rebranding of 1000s of assets, developed new campaigns to promote services and solutions, oversaw the design of dozens of global events, worked on videos, animations, and building toolkits and templates.

Credits: Branding work by the agency Prophet, videos developed in partnership with Devoted Films, freelance design support from Glyn Lewis, Terry Nicholls, and Emma Black.